The Freedom to Live initiative was unveiled on February 21, 2006. This initiative is a commitment to increasing awareness and educating the Malaysian population living with kidney disease. In Malaysia, more than 5,000 people develop end stage renal failure every year which is about 182 individuals per million per year.
This initiative themed 'Freedom to Live' emphasizes the urgent need for people with kidney disease to be better educated on their treatment options and also serves as a wake-up call for those who are at risk developing kidney disease due to unhealthy lifestyles or chronic diseases.
We welcome you to the new and refreshed look of "Freedom to Live". This website aims at offering you educational and interactive health information over the web, making your experience much better. The campaign "Freedom to Live", which is now in its seventh year, utilises print and broadcast activities to disseminate information on kidney disease, its treatment and prevention to people with kidney disease, people at risk of developing kidney disease, their care givers and family, as well as members of the medical community."We are dedicated to improving the lives of people who suffer from kidney disease, and this initiative is only one aspect of our commitment towards increasing understanding of kidney disease, kidney failure and its consequences among patients and the public," said Ifthekar Ahmed, Country Manager, Baxter Malaysia.
Freedom to Live is a patient and public education campaign. This programme is targeted at patients in the early stages of kidney disease, those at risk of developing kidney disease, their caregivers, family and members of the medical community. Its main objectives are: